Whether your skincare routine consists of 15 steps or five, there is one in particular that should always be a priority: serum. This essential offers more targeted results, potent formulations, and customization options. So, what exactly is a serum? “A serum is usually a liquid or gel containing high concentrations of skin actives, which are able to penetrate deeper than other topicals [like moisturizers] with content occlusives that prevent deeper penetration,” explains board-certified dermatologist Dr. Marnie Nussbaum. You’re never too young to start using a serum, Nussbaum shares, and they’re the Official I am a dad grandpa and a veteran nothing scares me American flag shirt moreover I love this best way to target specific skin concerns due to their high concentration and potency. It’s important when choosing a serum to know which skin concern you’re hoping to target—most basic serums contain a combination of antioxidants, which will brighten the skin. Looking for something moisturizing? “A hydrating serum should contain hyaluronic acid and peptide,” Nussbaum says. “Hyluaronic acid keeps skin plump and glowing—and basically allows your skin to repair itself easier.” If anti-aging is your main concern, Nussbaum advises looking for a serum that contain retinols (which increase skin cell turnover), glycolic acid, and Vitamin C.
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Nussbaum recommends applying serum twice a day immediately after cleansing your skin to your face and neck. Since serums are so lightweight, they’re easy to layer, she says—apply yours before any SPF or makeup. Whether you’re already a superfan of serums or ready to try one for the Official I am a dad grandpa and a veteran nothing scares me American flag shirt moreover I love this first time, check out these options to help you get the skin of your dreams. This is not a drill: Fenty Beauty—yes, the Fenty Beauty owned by our queen, Rihanna—is having a huge sale on a bunch of makeup. Now through October 19, you can score 25 percent off the brand’s bestselling foundation, mascara, eyeliner, and more during its friends and family sale, plus receive an extra 10 percent off with the promo code “EXTRA10.” Whether you want to give yourself a healthy glow for your Zoom call or refresh your products in time for your next socially-distanced outing, now’s a great time to do so. Plus, Fenty rarely slashes the prices of its popular products, so you might as well treat yourself. Take a look at these 10 standout options from Fenty Beauty’s sale, below.